How do you introduce the world's best optical sensor for harsh environments? Literally with a splash.

When Regal Eye set out to create an image that would quickly deliver the concept of harsh environments for this premium product, we knew that style was the key.

Although the product was designed to withstand oils, solvents, caustic chemicals and other messy fluids, it was important to illustrate the concept without detracting from the quality design and construction of the device.

In addition, it was equally important to clearly show other key features of the product, such as the glass lens and 360° glowing indicator at the rear of the sensor.

The resulting image features a clean, high-tech look using a black glass background. Liquid was carefully added to the surface to add interest, without adding mess. A reflection of white light was added to the lens surface to draw attention and finally, a time exposure was used to highlight the red glow of the indicator light. 

The final image was used as a full bleed cover for the color product literature, and also in an extensive public relations campaign.

Not only did this image gain the attention of it's intended customer target, but even though this product division had annual sales of only $35 million, the image caught the eye of the CEO of the $9 billion parent company, who sent the brochure down to the division manager, along with a hand written note of congratulations for a job well done...

...Regal Eye makes you look good.

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